About Fitness24
“The place for people to start growing, literally!”
Fitness specialists since 2001. As dedicated athletes, we make fitness more accessible and easier, at home and for business. Our advice comes straight from an athlete's heart, and our own technicians deliver and install everything ready to use.
4.5/5 · 1,481 reviews
Redefining Limits
At Fitness24 we believe in a healthier, more energetic lifestyle through fitness and sport. No quick fixes or shortcuts to reach your health goals: with dedication, perseverance and passion, you can make anything possible.
As dedicated athletes ourselves, our mission is to make fitness more accessible and easier, with fitness equipment and accessories for home users and professionals. Whether you're setting up a corner of the bedroom or a complete gym, we think along from your very first question.
- Specialists in fitness equipment since 2001
- For home and business, from a single machine to a complete setup
- Strength, cardio, functional and rehabilitation
- Our own delivery and assembly team in the Netherlands and Belgium
From triathlete to fitness specialist
Fitness24 was founded in 2001 by Mark van der Sanden. As a dedicated triathlete, Mark knew you have to be physically strong and fit to post a good time. That's how his search for fitness equipment began, so he could train at home during the cold winter months too.
In the triathlon world everyone knows everyone, so fellow triathletes soon asked which equipment he was using. Mark went looking for solutions and, as demand kept growing, Fitness24 was born. Today we supply equipment for strength training, cardio, functional training and even rehabilitation and medical use.
What we stand for
Three things you can always count on with us, whether you're buying a single exercise bike or having a complete business fitted out.
Fitness made easier
Choosing the right equipment and setting up a (home) gym can be a workout in itself. We help you choose what suits your goal and your space, and we deliver and install it too. No fuss with manuals, you can start right away.
Customer satisfaction first
Everyone has their own wishes, so we give personal, tailored advice by phone, email or simply in the showroom. Our service doesn't stop at the advice: we install, repair and relocate your equipment too. Customers rate us 4.5/5 on Trustpilot.
Reliable, transparent advice
Because we're dedicated athletes ourselves, we know how important quality is. We only work with brands and products we stand behind. So you get advice that truly comes from an athlete's heart.
For home and for business
From a single exercise bike in the attic to the complete fit-out of a gym, physiotherapy practice or corporate gym. We work for private customers and for twelve business sectors.
How we work
Personal advice
Tell us your fitness goal, your space and your budget, by phone, email or over a cup of coffee in the showroom. We think along with you and advise what truly fits your situation.
Tailored proposal
You receive a clear, no-obligation proposal that fits your situation. For business projects we can, where it helps, create a 3D design of the space in consultation.
Delivery & installation
Our own team delivers and installs everything ready to use, even on an upper floor or in the basement. We take the packaging materials away with us right away.
Warranty & maintenance
All equipment comes with warranty. We can also provide maintenance and service, so your equipment stays in top condition. Ask our fitness specialist about the options.
Our service doesn't stop at delivery
We deliver and install with our own team, so you can be sure everything is set up properly and safely. Something breaks unexpectedly? Our own specialist technicians resolve faults quickly, often right at your location, and where possible we also repair outside the warranty period.
Curious about maintenance? Ask our fitness specialist about the options. Moving, or want your equipment set up somewhere else? We help with that too: we dismantle, move and reinstall your complete setup at the new location.
Official dealer of top brands
We work with brands we stand behind, from affordable semi-professional to high-end professional.



See and try everything in our showroom
At Brabantstraat 16, 5408 PS, Volkel, the Netherlands, 1,500 m² of equipment is on display, from home fitness and semi-professional to the very high-end. Already have a specific machine in mind you'd like to see or test? Just check with us before your visit whether it's in stock. Tim is happy to help.
A few of our specialists, in their own words
No two athletes are the same
"As a dedicated athlete myself, I know how many ways there are to train your body. Everyone has their own goals and their own way of training. I love the challenge of helping you toward your goal with targeted advice on equipment and accessories."
Start training with peace of mind
"Every day I get to help create the finest fitness setups together with my colleagues, both in people's homes and for complete commercial spaces. A happy athlete is what I do it for. Does the setup go in your basement or attic? We're glad to take care of that for you."
Your journey made easier
"As a marketer and athlete, I notice how much information there is about fitness. When you're just starting out, figuring out how to begin and what you need can be a real quest. That's why I work to make our store clearer and clearer, so you can get started easily."
You'll almost always find our team focused behind their screens. Don't worry: our muscles aren't on the weight machines all day. One thing we all share: we love fitness and work extra hard at it, so you can enjoy the best products too. Curious about the people behind Fitness24? Meet the whole team.
What our customers say
Frequently asked questions
How long has Fitness24 been around?
Fitness24 was founded in 2001 by Mark van der Sanden, then a dedicated triathlete looking for good equipment to train at home. For over twenty years now we've supplied fitness equipment for home and business, from strength and cardio to rehabilitation.
Can I see and test the equipment somewhere?
Yes, a large part of our fitness equipment is on display in our 1,500 m² showroom. Already have a specific machine in mind you'd like to see or test? Just check with us before your visit whether it's in stock. You'll find us at Brabantstraat 16, 5408 PS, Volkel, the Netherlands.
Do you deliver and install yourselves?
Yes, with our own delivery and assembly team we deliver throughout the Netherlands and Belgium. We install the equipment ready to use in the spot you want, even on an upper floor or in the basement, and take the packaging materials away with us right away. Read more about our delivery and installation.
Do you also provide maintenance and repairs?
Yes, with our own team of specialist technicians. We resolve faults quickly, often right at your location, and can often repair outside the warranty period too. We can also provide maintenance and service; ask our fitness specialist about the options. Read more about maintenance of fitness equipment.
Can I have my fitness equipment relocated?
You can. Moving, or want your equipment set up somewhere else? Then we dismantle, move and reinstall your complete setup at the new location. Read more about our relocation service and ask about the options and conditions.
What if there's a fault or defect?
All fitness equipment is covered by warranty. Is there a defect or fault? Get in touch with our customer service and we'll look for a suitable solution together.
Do you also supply businesses and institutions?
Absolutely. We fit out complete spaces for gyms, physiotherapy practices, corporate gyms, hotels, care centres, education and government, among others. For business projects we can, where it helps, create a 3D design of the space in consultation. Take a look at our business to business page.
Visit us or get in touch
Prefer to see and try things first? You're very welcome in our showroom at Brabantstraat 16, 5408 PS, Volkel, the Netherlands. Have a specific machine in mind? Just check with us before your visit whether it's in stock.
Prefer to talk directly? Call +31 85 773 00 57. Our specialists are happy to think along with you, whether it's a single machine or a complete setup.